White, Dean

1923-2013

Not only did Dean White work hard to accomplish his dreams, but his hard work inspired many others to follow his path. Countless families have been blessed by the example of Dean White.

Whiteco was a top notch and professional OOH company. I remember as a teenager being impressed by a Whiteco letterhead. It was all in white with the words embossed and it had a gold foil embossed crown over the W.

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Thank you Billboard Insider for the following article below: Billboard Insider Article

Forbes, Indystar and the Chicago Tribune report that Outdoor Pioneer Dean White died at age 93 on September 14, 2016.  In 1946 he joined his father’s Selby, IN White Advertising  and built it into  Whiteco Industries, a nationwide outdoor advertising company which he sold to Chancellor Media Corp. for $960 million in 1998.

Here’s what OAAA’s Nancy Fletcher told Insider about White:

“The outdoor advertising industry just lost one of its most important builders. I can’t tell you how much I loved and admired Dean White. He was that old-fashioned, Mid-western combination of smarts, strength (tough even), kindness, and no flash. There were many times, in the midst of an industry argument, where he and Bill Nassau saved the day.

The Chicago Tribune article says, he was “generous, kind, and all business.” He was also an unwavering supporter of OAAA and was deeply involved in fighting the major legislative fights of the 70’s, 80’s, and 90’s.  Dean would never let OAAA give him any kind of industry award – he was adamant about it – but the industry wouldn’t be where it is today without him. He was always there, in some pretty rocky times, when he was needed. He was an industry giant and a giant of a man.”

More information on Dean White:

Indy Star Article