Robinson, Mendi

Mendi Robinson began her career at Lamar Advertising in 1997, where she is currently the AVP of Marketing and Creative Director at the corporate office. Her responsibilities include managing a team of designers who are responsible for Lamar’s brand, web presence, and all corporate and sales collateral. She is tasked with overseeing customer operations, marketing campaign initiatives, and setting strategic goals related to social media. Bi-annually she hosts a conference for Lamar’s 100+ designers at their headquarters in Louisiana. She also created and manages Lamar’s National Creative Team, a group of 5 of Lamar’s top designers.

A graduate from the Louisiana Art Institute, she is active in the Baton Rouge community as a member of the local Advertising Federation. She serves on the board of directors for The Boys and Girls Club on Baton Rouge and is Vice-President of The Marichi Turner Foundation. She was elected to the Baton Rouge Business Report’s Forty Under 40 class in 2015. Nationally, she has served on the Ad Council Creative Steering Committee and is the former Chairman of the OAAA Creative Committee. She had the privilege of serving as a judge for the 61st OBIE Awards.