Insider learned this week that Juggernaut Billboards partner, Rick Rendon passed away suddenly on September 20th. Rick began his career in OOH in 1982 and had a successful career in both the U.S. and Latin America.
Max Drachman od Drachman M&A Co. knew Rick well and we reprint his LinkedIn post yesterday with his permission.
Rick Rendon
A Statement by Drachman M&A Co. Founder & CEO Max Drachman on the passing of Rick Rendon:
Today’s announcement was bittersweet. Rick Rendon of Juggernaut Billboards introduced me to the amazing world of out-of-home. He spoke often and with real fondness about the history of our business and many of the trailblazers he worked closely with as the industry took shape.
People who knew Rick knew that he could tell a story better than most. He was a hero among outdoor sales reps, climbing the ranks of several major OOH companies including Whiteco and Outdoor Systems/CBS before joining another industry vet, Chip Tolleson, in launching Juggernaut Billboards.
Rick was affectionally known as “Mr. 4:00 am” by his friends for his work ethic and ability to hit the day head-on regardless of what he had in front of him. Rick touched every corner of the business and I know he has friends across the country reading this announcement, all of whom are likely thinking of great times with Rick with a smile on their face. Rick loved all things Outdoor, the west, and above all his daughter, Rachel
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Company: Juggernaut Billboards
Markets: Arizona
Headquarters: 6029 E Paseo Ventoso, 2nd Floor, Tucson, AZ 85750
Juggernaut Billboards operates a plant in Arizona The company is owned by Chip Tolleson and Rick Rendon. They started the company in 2014. Insider talked with Rick Rendon.
How did you get into the out of home business?
Chip was hired by Arte Moreno in 1983 to work with him at Gannett Outdoor in New Jersey. Chip was promoted to Nation Sales with Gannett in New York City. He joined Arte Moreno and Wally Kelly in the outdoor odyssey that would start out as Outdoor Systems and eventually become OutFront.
Rick was hired in 1983 by Wally Kelly of, at the time, Whiteco Metrocom, in Tucson AZ, a year later I was promoted to General Sales Manager and 2 year later replaced Manny Molina as General Manger when Manny left OHH to join Karl Eller at Circle K. Arte and Wally brought Rick into the Outdoor Systems group in 1996.
Tell us about your plant.
Our plant is made up of traditional digital and static bulletins throughout Arizona with an emphasis in the Phoenix Metro area, however we cover Tucson, Northern Arizona and the White Mountain regions.
Whose digital signs do you use and what have you learned.
Watchfire is our premier provider of our digital faces. We have learned that software , support and vivid resolution are the cornerstones of the industry and set you apart in a market.
Who prints your vinyl?
BP Graphics is used in Arizona and API in South Carolina
Tell us about your management and consulting services.
Juggernaut Management and Consulting is a service provided to Out of Home Companies and Investors that need a particular aspect of their company managed or improved, (i.e. Leasing, Sales, Development, Preparation for sale, Acquisitions and or Due Diligence,) more often than not Juggernaut Consulting is brought in for all of the above.
We currently manage more than 600 static and digital faces in Arizona and South Carolina while still developing our own significant plant.
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