Jernigan, Anne

 

Company:  Myrtle Beach Outdoor Advertising

Markets:  North Carolina, South Carolina

Address: 621 S Madison St, Whiteville, NC  28472

Myrtle beach outdoor operates a plant of bulletins, jr bulletins and digital displays in North and South Carolina.  The company was started in 1996.  Anne Jernigan is the company’s Managing Member.

Anne, how did you enter the out of home advertising business?

I taught High School and loved it but left to get into sales so I could control my salary.  I was hired as a sales rep for Coastal Outdoor Advertising in Myrtle Beach.  I was then moved to the sales manager position.  I left Coastal Outdoor in 2008 to buy in to and manage Myrtle Beach Outdoor.

Tell us about your plant.

When I joined the company in 2008 we had very little inventory.  Only in Columbus and Bladen counties in North Carolina.  Today have expanded now into NC – Columbus, Bladen, Brunswick counties and SC – Horry, Georgetown, Florence county.

We pride ourselves on  excellent personal service.  Our office is in Whiteville, NC because that’s where the company originated.

Who’s digital signs do you use and what have you learned?

We have a digital location in the heart of Myrtle Beach .  Formetco product.   We have a two sided digital unit in Whiteviile, NC – Daktronics.  Both excellent products.

I’ve learned much.  I’ve learned that outdoor is very effective in a “driving” economy.

Company of the Day: Myrtle Beach Outdoor

For Immediate Release
April 5, 2022

Local Media Outdoor is pleased to announce that the company has acquired 116 faces in North Carolina and South Carolina from Myrtle Beach Outdoor. Williamson & Associates represented Myrtle Beach Outdoor in the transaction.

This acquisition enhances Local Media’s coverage in their core markets of North and South Carolina. Terry Harkins, General Manager at Local Media Outdoor, says “we are excited about the MBO acquisition as it fits into, as well as extends, our current footprint in the Carolinas. Anne Jernigan had a well buttoned up operation on both contracts and her lease portfolio that will make this a very seamless transition for us”.

Anne Jernigan, Managing Member of Myrtle Beach Outdoor, adds “we are delighted to have completed this sale to Local Media. Our company has had other interested buyers, but Terry Harkins and Local Media were ultimately the perfect fit. These assets will make a great addition to their coverage area in North and South Carolina and they were a pleasure to work with! It was a smooth transaction all around as we were fortunate to have Marty and Amber of Williamson & Associates representing us”.

Williamson & Associates President & CEO, Marty Williamson said “We are extremely happy for Anne Jernigan at Myrtle Beach and Terry Harkins at Local Media for completing this transaction.  Anne has done an outstanding job selling and managing the MBO assets. Her many loyal and long-term advertisers create a solid base for Local Media to continue their growth in these areas”.

Local Media Outdoor Acquires Myrtle Beach Outdoor North Carolina and South Carolina